Have you ever wondered what the future of eye healthcare will be like? We’ve got two words for you: beauty integration.

This was clear to us when Daily Vanity explored Singapore’s first optical store that combines eye health, beauty, and cosmetics into a single retail outlet. Videre and Acuvue have collaborated to celebrate this innovation in the optical industry at the opening of their latest hub at Videre @ The Centrepoint. Here, you can expect the full range of Define by Acuvue contact lenses, comprehensive eye tests done by state-of-the-art facilities, a beauty bar, as well as a virtual mirror. As we witness the rise of several game-changing technologies, this may be taking beauty and eye care integration to whole new heights.

For contact lens wearers, we’ve all been unsure of exactly which contact lens to get at some point in time. Here’s how you can alleviate that burden: with the Define virtual mirror in store, you can try contact lenses to see which one suits you best. Employing the use of Augmented Reality (AR), this mirror allows users to visualise what they look like in the various styles. We especially loved trying out their collection of different make-up looks on top of the virtual contact lenses! Ranging from illuminated to sophisticated to chic, you can now explore which lens suit your personal makeup looks before you make your purchase.

This new store is also home to a brand new salon concept which comes with a first-of-its-kind K-Beauty brand pop-up. While Laneige’s beauty products were featured, do note that this brand pop-up will be refreshed every four months with a different K-beauty brand. But until then, free beauty makeovers by in-house beauty advisors await!